TITLE: Principal Media & Advertising
DUTIES: Discover Products Inc. seeks Principal Media & Advertising in Riverwoods, IL to participate in cross-channel use cases to shape audience management strategy and testing agenda. Participate in enhancements of targeting effectiveness by identifying opportunities from data and translating insights into marketing tactics. Work with analytics to design and maintain an actionable cross-channel dashboard. Participate in improving speed to market by automating and streamlining operational processes and integrating marketing platforms. Participate in cross-channel acquisition campaigns to drive profitable account growth by leveraging offline prospect lists and online marketing channels. Present learnings and proposals to management and business partners to obtain buy-in for continuous innovation. Promote a risk-aware culture, ensure efficient and effective risk and compliance management practices by adhering to required standards and processes.
REQUIREMENTS : Bachelor’s degree or foreign equivalent in Information Systems, Engineering, Computer Science or a related field and six (6) years of progressively responsible experience in job offered or related position: interpreting results from pre-defined dashboards and scorecards; performing ad hoc analyses utilizing raw digital marketing data; utilizing digital analytics tools including Google and Adobe Analytics; and utilizing technologies including SQL and Teradata. In the alternative, the employer will accept a Master’s degree and four (4) years of experience in the above listed skills.
QUALIFIED APPLICANTS: Please apply directly through our website www.mydiscovercareer.com for Job ID 51176 by clicking on “Apply Now.” No calls. Equal Opportunity Employer/disability/vet.
Discover Financial Services is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, among other things, or as a qualified individual with a disability.